The Everlasting Fulfilment Podcast

Remote Leadership: Building a Virtual Team that Thrives with Dennis Meador

Nico Van de Venne - High-End Coach Confidant | L&D Expert | Leadership expert Episode 59

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Imagine managing a global team you've never physically met while maintaining a remarkable 95% client retention rate. That's exactly what Dennis Meador has accomplished with The Legal Podcast Network, revolutionizing how attorneys approach content marketing through hyper-specialized podcasting.

Dennis shares his journey from marketing veteran to podcast network founder, revealing the powerful strategy behind their rapid growth to 100 clients in just ten months. Rather than generic marketing, Dennis's approach creates content that answers the exact questions potential clients are searching for online. This "market-to-me strategy" transforms attorneys from being one name on a list to becoming the obvious expert choice for specific legal issues.

The conversation shifts to remote leadership as Dennis unpacks his philosophy: "You want the privilege of working from home. There is responsibility in all privilege." Through a blend of accountability tools, public praise, private coaching, and team-based incentives, Dennis has cultivated a culture where team members across continents feel deeply connected despite never having met in person.

What's particularly refreshing is Dennis's emphasis on flexibility and trust. Team members have 12-hour windows to complete their work, allowing them to structure their days around personal needs while still meeting deliverables. This approach treats professionals as responsible adults capable of managing their time effectively without micromanagement.

Whether you're managing a remote team, looking to leverage podcasting for business growth, or simply curious about the future of work, this episode offers valuable insights into building a thriving virtual organization. Subscribe, leave a review, and share this episode to help others discover these powerful leadership and marketing strategies.

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Dennis:

You want the privilege of working from home. There is responsibility in all privilege and the responsibility is accountability to your team, because we're all on a team and when one person on the team doesn't pull their weight, somebody else has to step in and it kind of throws the whole thing off. So we're all going to be accountable to one another in what we've accomplished and in what we're doing.

Nico:

Let me invite you to sit back, drop your jaw, tongue and shoulders, take a deep breath and, if you wish, close your eyes for a moment and feel the beat within. In a few seconds, you just jumped from your head to your heart and felt the beat within opening up to receive even more value and fulfillment out of your business and life. And today's episode. I'm your host, nico van de Venne, confidant to successful CEOs, founders and entrepreneurs who are striving to achieve everlasting fulfillment. Ceos, founders and entrepreneurs who are striving to achieve everlasting fulfillment. Now, before we dive into today's episode, I have a small request. If you find value in our podcast, please take a moment to subscribe and leave a five-star review and share this episode with at least one person that you think might benefit. Thank you for your support and let's get started.

Nico:

First, let me introduce our next guest, deniz Meador. Deniz is the founder and CEO of the Legal Podcast Network, a turnkey podcasting, marketing and content solution for the legal industry. Deniz has worked in marketing for almost 30 years, and for 20 years specifically with the white collar industries, with a focus on the legal arena. His background lends to everything from branding to podcasting and so much more. And seeing that we had a crazy conversation in the green room. I'm going to enjoy the show. Hi, dennis, welcome to the show thank you for having me on.

Dennis:

Yeah, oh, by the way. By the way, real quick it. There's two pronunciations to my name. You could say matter, which is the american way, or, if you want to get a little spicy with it, sometimes I'll introduce it as meador.

Nico:

But you know, ladies incoming exactly.

Dennis:

Hello, my name is dm meador.

Nico:

There you go, it's just, you know, it really links rings a lot better. I would even go, you know, leave the dm aside and just go for the meador. Yes, yes, it's kind of you know, it hits italian and spanish at the same time.

Dennis:

I think that's you know, it's really hot, it's really yeah, and I spent enough time in europe where I can hard hit the hit the r's and the e's. You know, meador, you know I I even have that little bit of a. You know I'm not too americanized with it. It's good, it's good, not everybody has to be Americanized with it.

Nico:

It's good. It's good. Not everybody has to be, though it's been cool talking to you already, dennis, in MDM. Sorry, I'm just kind of getting used to it.

Nico:

Either way whatever works for you Exactly. So it's fun to hear the story about. You know what your dad did to get you to this point where you need to decide your own name. But you've been in business for quite a while right now and I I love the fact that you really focus on on the legal part of of the world, because I would imagine podcasting with that. You know that that sector or material or or whatever you can call it, must be completely different than you know any other podcast that everybody listens to, because mostly it's about either it's personal development or some niche thing somewhere or something like that. But you know, legal, that's something really special. How did you get to that point?

Dennis:

Well, I've worked with attorneys for well over 20 years. That's kind of been my specialty. And I saw this opportunity first of all because I was talking with my old company, my old partnership, that I had talking to attorneys, and they would ask me do you guys do podcasts? And I went to my partner and was like, hey, what do you think about launching a podcast network? And he ended up deciding well, let's, let's do this uh answering service, find whatever works for you. So when he and I he bought me out here a year ago, december, when he bought me out, I was just like I have. I always keep a book. I'm an entrepreneur and I'm of the opinion as an entrepreneur, if you're a real entrepreneur, you can take everything away from an entrepreneur. Give them an internet connection, a laptop, and in three days or three months they're right back where they were, because you know. And so I took out my book of ideas and I looked at this and I looked at that and then I was like you know what? I could get a podcast network going really quick. I've I've had my own podcast. You know, I know the production, what all is, what all takes place behind it, and so I launched off with it and it's taken off very well. We're 10 months in and we have about 100 clients. We have about 25 people on the team and it's just taking off like gangbusters.

Dennis:

You talk about what is an attorney going to talk about? There's really three things that they can do with their podcast. Number one is their podcast can be a thought leadership podcast. So that's really about themselves. They want to present, you know, they want to be on stage. They want to be, you know, invited to conferences. They want their stuff replayed by other attorneys and to be looked up to, and there's something to be said for that. That's not always the most lucrative position, but maybe they're a PI guy who's got 50 million in the bank and they're tired of running after PI money and they're just like you know what? I just want to create something that's about my legacy. So there's that thought leadership. And then there's an opportunity to build a podcast for their referral network. So I'm a personal injury attorney and I do a podcast for chiropractors and for licensed practitioner nurses that do, and so the medical side of it. I just taught and have on people from that. So now I'm cultivating referral sources.

Dennis:

Or, lastly, which is what we really focus on, although we do the other two, but like our what we call guardrails, with collaborative opportunities, an FAQ sort of podcast that is identified down to their ideal client profile. So, for example and I always use divorce, so let me use something different I'll use criminal defense. I'm a criminal defense attorney in Kansas City, missouri. Now, being a criminal defense attorney can be everything from, you know, $120 to get somebody out of a ticket to $75,000 for a murder and everywhere in between. So I walk up to this, or walk up figuratively. I meet with this attorney and I say, okay, tell me about your practice and tell me about your ideal clients. And it's like listen, we make a lot of money off of repeat offenders of DUIs and I love doing those. They're easy, they're good money.

Dennis:

Also, I've really started to find a niche in people who've been accused of sexual misconduct or you know any sort of like sexual crime. So if I could be the multiple DUI and the sex crimes guy, okay, so let's talk about that. Multiple DUIs Are we talking about young and we just drill down who is your client? Oh, your client is 35 to 55, typically male, typically the guy that just keeps getting back in the car when he shouldn't. You know, your other guy is probably the same archetype 35 to 55, getting involved in things that he shouldn't, right, and so then we build the content around the issues that they would have.

Dennis:

For example, maybe a question is I've thought about this, so I said I'm a pretty honest person, right? Yeah, I think all of us have at one time or another seen a pornography site, whether we went there on purpose or on accident. Pornography is out there. It's prevalent in society. I'm gonna pretend like I went there on accident, but you know, every time I see that little thing that says underage girls getting blah, blah, blah. I never, I never hit that button because I'm like you know what? I don't want the f? Fbi to come in and see, oh, he went on a video that said it was a 14-year-old. Like I'm not even. I don't even even if they say barely 18, I'm like, listen, give me MILFs, because then I know that they're not underage. And again, I'm not saying this just happened yesterday, I'm just giving it as an illustration. So with that, then, hopefully I'm not losing your audience here. And they're like this guy is so rude.

Nico:

I think there's a lot of people smiling right now and having recognition, recognition moments, where they're not the saying no, no, no, no, I don't do that. No, not at all.

Dennis:

But they are. Yeah, exactly, exactly so. So maybe you know, maybe my laptop gets taken and I'm a guy that did click on a you know underage gets her first time with somebody you know and I'm like you know, can I go to jail for a video on a major porn site that states somebody is underage? Because that's a legitimate question, like Pornhub or YouPorn or whatever all those other sites are. I'm not talking about these like fridge dark websites. I'm talking about, like the standard you know, ones that most people in society know what they are. So when that question gets typed in in Kansas City, not a lot of attorneys are answering that question. They're just saying sex crimes attorney or they're saying criminal defense attorney.

Dennis:

So I interview a guy and I say, ok, let's talk about child porn on my laptop. What are the issues that people run into? What are the things that make them accused of child porn? But that's actually not like and and I would go through about a 20 minute podcast, ask them about seven to 10 questions, not myself, I have hosts that do that, content director that writes out all the questions, and so now we've got this 20 minute podcast. It's hyper specific to an issue. Now this guy types in. He's trying to what do I do? What do I do? How do I handle this? And he sees this podcast or this three to five minute segment that answers just that. Then he watches the whole podcast. Then he goes down to the guy's website and he's got a whole page just dealing with sex crimes and child pornography. I caught on my computer and I realized this guy's worked with people that have had this issue. So let me ask you a question Am I going to call that guy or am I going to call the guy that's just on a list of a hundred attorneys that just says I'm a criminal defense attorney?

Dennis:

That's what we're doing. So we're creating FAQ content that is hyper-specific to their ideal client profile. We then take, we create a podcast, we create a YouTube video out of it, we create reels out of it. We put them all on social media, we create audiograms out of it. We create static posts out of it. We create website content out of it. Let me put it this way For 30 minutes of a podcast shoot that's a once a month show they get a full podcast, 30 posts. That's 10 video, 10 audio and 10 static. So a post every day and two to three pages of content and we charge our clients hundreds, not thousands, per month for our program. If they do it twice a month, two full shows, four to six pages of content and two posts every day. If they do a weekly show, three posts morning, moon and night every day, plus four shows, plus eight to 12 pages of content on their website, of content on their website. So how do we help these people? We are taking them and we are using authoritative positioning. Which authoritative positioning is? From there to you.

Dennis:

Most attorneys try to market themselves from who they are outwards. But when you market from your archetypal, is that the correct pronunciation? Archetypical archetype of your client, correct pronunciation? Archetypical archetype of your client yeah, the archetype. When you market from the archetype of your client backwards to you, that's a lot more successful of a way to cultivate the kind of clients you want, the kind of people you want to work with, the kind of cases you want, the kind of money you want. Because when I'm just on a list of criminal defense attorneys, the first question is oh, I got this kind of case, how much is it? But when I see this guy as an expert and he's answered questions and I can tell he's dealt with this issue and, man, he can get me out of trouble. I'm not asking how much is it, I'm saying how much is it going to cost me to work with you? And that's a totally different dynamic. And that's the dynamic we try to build for our clients a thought leadership, authoritative positioning, bringing them their ideal client through FAQ, question and answer podcasts.

Nico:

Yeah, I think, from my point of view, you're actually answering the question that's out there, that's not having not not been posed yet. So so what I see is what a lot of I used to work with lawyers as well, you know I was, I was in the it department a little bit different than than actually working with them, but you do listen to the way they, you know, publicize themselves and market themselves and so on, and this was more in the direction of the european union and and all of that beautiful shizzle right there. But what I usually heard was you know, customers came to them with a, with a question, after they were already a fixed customer, you know, they were already subscribed to their services for years and then they ask questions to, you know, find advice. But what I hear you saying is that you're actually bringing out answers to questions that people have that they don't even know that they have. So that's kind of, you know, being in front of the public or in public, in, in, in front of the, the um, the business that's out there, and that's kind of.

Nico:

That's kind of different than what I've I've heard before in other environments where, um, I hear a lot of companies, you know they create a product, you have to pay. You know, create a product, product, product, product, and it could be a service or whatever. You know it could be anything. And then they go on and you know they go to market, which is which is a good approach. You know, basically you'll, you'll, you'll look at the Teslas and whatever they also sell, so it kind of brings it out. But more and more, what I see is, and what I see in the conversations would I have on the podcast as well is that a lot more understanding is coming from what is in the market that I can answer. That is within my knowledge area and my expertise, which is a completely different approach.

Dennis:

Yeah, it's not a go-to-market strategy, it's a market-to-me strategy, and you know that's what works. People want to feel like the solution that they're picking is tailor-made for the problem that they have. No more is it generalization, it's hyper-specialization, it's you know, knowing your stuff, driving deep, really doing well with it yeah, yeah, that's it.

Nico:

That's, that's great, that's great stuff going on there. Now, if we look at so, we've, we've, we heard what you do, but how you do it. You know that's the more technical part. But how do you do leadership in that situation? Because you're on an island, you know you're, you're working at x amount of hours a day.

Dennis:

Um, take us through your story on how do you manage a team that's all over the world as, yeah, we, as I told you before, I think we have somewhere between 25 and 30, that's kind of like, and there's a few things that I've. So I have the advantage that I have worked in a virtual environment since the early, since like 2001. I managed one of my companies from I lived in Romania and I managed it back, you know, off of dial up and phone cards. Believe it or not, you know, so manage my company yeah.

Dennis:

Yeah.

Nico:

Nostalgia.

Dennis:

Yeah, I don't long for the days where, instead of it being $100 a minute from US to Romania, it was only $375 a minute. I don't relish 2000s Now. We've worked together for over 20 years. I've worked on projects that he's owned, he's worked on projects that I've owned. We've had a couple of projects together and I've invited him to places where I've managed and he's invited me. I have met the guy physically one time in 20 something years. So for me I'm very comfortable in just this environment.

Dennis:

So how do I manage One accountability? We use anybody who's on an hourly. We use time doctor and then we look at their work. And you know we don't talk about micromanaging or checking up on you. It's like, listen, you want the privilege of working from home. There is responsibility in all privilege and the responsibility is accountability to your team, because we're all on a team and when one person on the team doesn't pull their weight, somebody else has to step in and it kind of throws the whole thing off. So we're all going to be accountable to one another in what we've accomplished and in what we're doing. So we're all going to be accountable to one another in what we've accomplished and in what we're doing so. We have accountability tools in place and we praise in public. We deal with issues in private. I also, instead of using Slack or a lot of those like stayed sort of like corporate channels, I actually had a Discord channel built, so we have like memes and gifts and we do a lot of like back and forth and fun and tease.

Dennis:

Today had a little discussion Cause I I posted this thing about I was wearing a uh, notorious BIG t-shirt, um, at at trivia the other night, at the truck stop which is owned by some people from Austin, just up the road from me, and so, like usually being on an Island, you know shorts, flip flops, throw on whatever t-shirts near you. You go wherever you go. There's really like you know, when you wear like a shirt, like when I'm wearing, they're like what are you so dressed up for? You know, so I go off and you know, walking around, I put on some sneaks, which I used to have a big shoe collection. I've got it down to about 10 pairs Now. I put on a pair of matching sneakers. I'm feeling good about myself because I'm just tired of feeling bummy, right, and this like 20 something year old blonde girl walks up and she's like, oh, I really like your shirt. And I'm like, still got it, still got it, until she says my mom would really like that. Oh, you know, all the air just came out of me so I put that in on my facebook.

Dennis:

You know, I like to share with my friends and family because I share them, like my, my successes at work and stuff. So I try to balance with my own self-deprecating humor. And I've got a young man he lives in south africa that works for me. He used to live here on the island and he's like, well, I don't know who that is and I was like, okay, and I'm like I played. He's like, oh, okay, I know who that is. And I was like, okay, and I'm like I played this. He's like, oh, okay, I know who it is.

Dennis:

And we got to this back and forth thing and I was like, listen, just because something wasn't made in the last four or five years doesn't mean it's not culturally relevant. The office is culturally relevant, whether you as a Z know it or not. Notorious BIG is still culturally relevant, whether you as Gen Z know it or not, and most Gen Z know the Office because it was the most watched show during the pandemic, if I remember correct, and a lot of that was Gen Z BIG. You could put on Notorious BIG in a 20-something club right now and three notes in. Everybody would be like, oh, you know what I mean, Like it doesn't matter. And so like, oh, you know what I mean, it doesn't matter. And so we went back and forth in that and it was in a public forum, everyone was laughing and he's finally like, oh, and I'm like all right, everybody, because he's our resident Gen Z, I'm like it's time to put this resident Gen Z in his place. Everyone's just being quiet. So I just came out and he's like, okay, I get it, you're right, blah, blah, blah.

Dennis:

But that's the atmosphere I try to foster. It's like a friendship with accountability, with a lot of public praise, any sort of like accomplishment that happens. No one on our team is praised for what they do as an individual. For example, two of my guys closed deals yesterday. For example, two of my guys closed deals yesterday. So I said congratulations to so-and-so in marketing who set up the newsletter that set up the mechanism that allowed this person to reach out to us, and then Ben and Randy then took those leads and brought them on as a client. Great job team. So I'm not going. Ben's the sales guy, he gets all the. You know I'm balancing that all out.

Dennis:

The other thing I do for buying across my team is every person that touches a client through the process, whether they create a video, they do the social media, they make social media, they calendar it, they do QA checks before it goes to clients and there's a whole system that we do with everything. Every person that touches a client when they renew we have four-month contracts when they renew in that fifth month and then come do their next set of podcasts, everybody that touched that account gets a small bonus. So they have buy-in to where it's like oh, I worked on a hundred clients, I work on a hundred clients a month. If we have a 95% renewal rate, which is what we have right now, then you know 95 times five. You know I'm making an extra. I don't know what. What is that number? 95, a hundred times five would be 500 bucks. So I'm making an extra roughly 500500, which for a team where I've got aid in Pakistan, an extra $500, that's a huge. But I mean even here in the States, an extra $500 on top of your salary on top of what you already make.

Dennis:

So I do everything I try to do. I try to do where everybody on my team feels like and like I've heard this before from clients, from people that are on the team knew they're like your people would run through a wall for you and I'm like, no, they wouldn't run through a wall for me, they would run through a wall for the vision that we all have together to serve our clients in a way that benefits them. And so I hope that answers your question. That's some he's some little tidbits that I do, that I try to have one-on-ones with them. I try to, you know, and I try to keep them very. Sometimes I do one-on-ones because what are we all afraid of If your boss says, hey, do you have five, 10 minutes? What are we all afraid of?

Nico:

What did I do?

Dennis:

Exactly.

Dennis:

I would say 75% of my one-on-ones are hey, you know, I was just talking to so-and-so in your department and so-and-so and they have been telling me that you have been doing X, y and Z and I just want to let you know I don't see it, but I genuinely appreciate it. I want you to know the rest of the team appreciates it and appreciates you and they're speaking well of you. And I tell you what, when you tell people, they're just like oh well, okay, and they're just like yeah, and so if you do that like 75% of the time when you have individual time with your team, it's positive. Then when it is negative, you do the compliment sandwich and they've got 90% of their feedback from you is all positive. And there's one action item they're never and I never say you know, this is something if you don't get. I say we've got a couple of action items that we want to walk away from. We need to focus on this and this, and if you could focus on these two things then they're going to eliminate a lot of problems. So, again, it's just all in understanding.

Dennis:

With a remote team, we're all sitting in offices all across the world and if we don't connect with each other through through meetings, which we try to keep to a minimum, um, but through you know, uh, uh, I I do vision casting meetings about every month or two, but also through you know, through the discord, through chatting I am, and just back and forth and fun and this and that If we and I, I'm connected to almost everybody on my team on social media so they see my, so like we'll comment on each other's like Facebook lives. So we, we know each other and we've never met my content director I've worked with for seven years, never met her. Never met my content director I've worked with for seven years, never met her. My guy who is over the team in Pakistan. I've worked with him for seven years, never met him. We're trying to arrange a trip, maybe next year, where we do a little tour where we go to South Africa, pakistan, philippines and then some of the stuff in the middle to to and go meet our team. My personal VA four years as my personal VA, never met her. Never met her. She's in the Philippines.

Dennis:

She started off with me at $3 an hour four years ago, which was really good money because the the it was like $1.36 for the national average wage in manila at the time. She now makes nine dollars an hour, which is, you know, whatever, 6x what she's making, 4x what she's making, um, whatever that number is. And so I also try to reward them. You know, I don't just give them words. I'll be like hey, I heard this, do this. Hey, you guys got amazon there. Oh, it's this. Okay, how do I go on? I'm going to send you a $25 gift card, just so you know I appreciate you, and so that's what I do.

Dennis:

I just try to foster like positive, great relationships with all my people so that if I ever have to go, hey, man, we really got to work on this. It has so much impact. It's like I remember I was. I was a fairly decent. I was a good kid, like in my teen years 16, 17, 18 years old, made my own money out and about on my own, stayed out of trouble, didn't do drugs, never took a drink of alcohol until I was 36. So I was like you know this, this great kid.

Dennis:

Well, one night I decided to be rebellious and I, my dad, told me to come home at midnight, and I came home at like three in the morning, four in the morning. I walk in the door, there's my dad sitting in the chair. I'm ready for him, you know. He just shakes his head. I just don't even know what to say. We'll talk about this tomorrow. I'm just really disappointed, and when that happened, that hit me a lot harder than if he would have went. What are you doing, you know, and so I don't want to say I'm that dad, but I will say that the impact of me saying hey, we need to work on this is a lot greater because of the amount of ways that I try to be a positive person to my team.

Nico:

But it's good to hear that your approach is in that direction, because most of the people that I work with are in a completely different spectrum of the story. You know, I work with people who are victims of the CEO disease and the founder syndrome, where they're going to micromanagement. You know they have an adversity towards change. Things like working from home is a total no-go for a lot of them and stuff like that. So it's very nice to hear your approach to this way of working and especially listening to the fact that you're saying this has been going on for more than seven years, five years, et cetera. So there is a big trend going on all over the world, with a lot of people saying this is just a hype. But it's not, is it? It's a reality. There's a lot more people who want to work the way that you're working.

Dennis:

Let me ask you a reality there's a lot more people who want to work the way that you're working no-transcript. Would you rather make 50 grand a year? No commute. You can go pick up your kids when you need to. You could take your lunch hour for three hours, as long as you get your spectrum of work, because we have a 12 hour work time zone. But they only work eight hours because they can work. If they're in sales seven 30 in the morning till seven 30 at night. If they are in in like, if they're doing like a video editing, they could do it during the day in Pakistan, their time, as long as I can contact and things can whatever. So which one is of more value. Most people would choose the $50,000 because now they don't got to pay for childcare, they don't got to pay for upkeep on their car, they don't got to put up with the stress of somebody micromanaging them, because they just know I show up, I do my work, once it's done, it's done and then I just move on and I do my life.

Dennis:

I was one young man the same one I was just referring to that was here and is in South Africa. Now he goes. He asked me today. He's like can I take a lunch break? And I was just like man, like the fact that you asked me that question breaks my heart. And I was like listen, dude, you've got a 12 hour window to do eight hours of work.

Dennis:

If you want to take an hour and go to a coffee shop down the road, if you want to take four hours in the middle and go out with your friends and have some fun and then come back and finish your day, I don't care. You've got x amount of of activities you've got to do. You've got x amount of hours that you've committed to working to get those done. In. Everything else, I don't. Can I cuss, I don't give a fuck. Like you know what I mean. Like I don't need to know when you're going to the bathroom or when you're eating food. I just need to know these are the tasks that you said you do. This is the time that you said you'd be available to work. As long as you do those two things, we're good.

Nico:

Nice. So, DM, there's a lot of stuff that you brought out here that I think a couple of my listeners will probably, you know, have a little light go up in their, in their inner chambers of the mind.

Dennis:

Might be a warning light, but yeah.

Nico:

Won't be discussed earlier. Yeah, I would say warning light. Yeah, so remember, people erase your laptop. Uh, anyway, yeah, um, anyway, I enjoyed what you brought to the table today. What's the easiest way for people to contact you?

Dennis:

I mean, you know, if you want to just like, hey, how are you Enjoyed you, blah, blah, blah, or even just to connect to like content. I do a lot on LinkedIn. So LinkedIn, dennis Metter you see it here, I actually have it as Dennis Dennis Metter. You see it here, I actually have it as Dennis DM Metter on there now. But if you just look up Dennis Metter, I put out videos, content, and we're doing more and more of that because I don't have to be involved in sales anymore.

Dennis:

So all I do is my podcast, guest podcast, develop content, develop marketing systems and work on our overall efficiency within the company. So that's number one. Number two just our website, thelegalpodcastnetworkcom. That's got testimonials. You can click down into some of our shows. That's got my team man. I'm super proud of my team. I've got, for example, tracy, who I mentioned earlier. I've worked with for seven years. Never met her, but she's my content director. She has interviewed over a thousand attorneys for content purposes. So she's also was one of the producers on their main producer on that. Uh, another one, michael cohen. Is that the guy who was the lawyer that got in trouble with trump or whatever?

Nico:

oh, you know I'm talking about.

Dennis:

Yeah, she produced his podcast when he was on house arrest. So she's got you know, she's got got some clout as far as like in the podcasting world.

Dennis:

She's won awards, done all that. So everybody I have that is working. They've all done this for years at a high level, award winning, well known. So you go on there, you see my team and you're just like I couldn't afford this team in and of itself, in and of itself. And so what we try to do is produce a turnkey uh solution that is at as high of a level as if you were to go sit on nb, smnb, msnbc or cnbc or whoever else, cnn, whatever it.

Dennis:

We try to produce that level of content, that level of activity that they wouldn't get, I mean, unless they wanted to spend. Let me put it this way with what we do for what I'm seeing in my marketplace, most of my competition I'm doing two to three times the amount of output and I am three to 10 times less in cost. And that's because of systems, people, remote, I don't have offices, I don't have you know what I mean. It's all streamlined to where we're not wasting money, we're not wasting time, we're producing high quality. And I like to think of myself. I want to be known eventually as the Henry Ford of professional content production.

Nico:

Don't forget the little box on your desk with the buttons to call up people with certain knowledges.

Dennis:

Exactly.

Nico:

Exactly, that's a good old story for Henry Ford. You know he wasn't the smartest guy in the room, but he had a box of buttons, mine's a Discord chat, you hey, there you go, there you go. So I've got it, it's just, it's just it's just modernized cool.

Nico:

Well, dm, thank you very much for being on the show. There's a lot of cool stuff that you've told the listeners um about, about. You know different points of view and I think your services are of top notch. If I hear what you're saying, I love it because I hear a lot of undertone about stuff that's being done that runs really smoothly, and that's always very good news. So thank you very much for being here today.

Dennis:

Everything runs smooth until it doesn't. That's part of business, right? So we broke three times. We started off in spreadsheets, and then we broke and went to mondaycom for a project, and then we broke. And then we went to teamwork, and then we broke. And now we've hired a whole company and they're building a custom system that's launched for ClickUp. So we're only good because we were bad at one time.

Nico:

And I think that's true for anybody.

Dennis:

Exactly, it's the only way to learn, absolutely. And I say bad, I mean we still have 95% client retention. Our clients still love what we were doing.

Nico:

That's not bad.

Dennis:

We had very good people that did the finished product, but internally I wasn't happy with where we were. Yeah, happy with where we were.

Nico:

Yeah, your clients are. That's the most important thing, exactly. Thank you very much.

Dennis:

Absolutely. Thank you, my man.

Nico:

For the listeners. Thank you again, everybody, for listening to the podcast episode and we'll hear each other later on. Have a good one, Bye-bye.

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